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Makai
Branding Design
I was first tasked with creating a brand. The brand created is Makai, a company selling summery canned alcoholic beverages targeted at a young adult demographic. After the logo was created in Procreate, the packaging and advertisement were designed using Adobe Illustrator and Photoshop.
Process
I worked through a few different logo concepts, ultimately choosing to incorporate a shaka sign with a wave representing the fingers. The colors in one of the original logos were used on the packaging to represent the individual flavors.
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